Intercultural Analysis of the Attitude to Technical Innovations
Innovation is usually understood as the introduction of something new or significantly improved, like products (goods or services) or processes. Culture has been a crucial basis for innovation in various aspects. The economic growth and prosperity of any country in modern times depends not so much on favorable geographical location and availability of natural resources, but on the concentration and degree of development of the intellectual potential .
A country's attitude toward innovations affects the readiness of individuals to become innovators, their ability to cope with the rapid and quick changes and the support that they receive from others (be it any other individual or institutions) [2, 3].
The aim of this paper is to analyze the impact of the selected cultures (Russian, Jordanian and some others) on the ideas and experiences of individuals in terms of innovations (identifying the hindrances, opportunities, etc.) using qualitative and quantitative methods (e.g. online and paper surveys, face-to-face interviews, observation, questionnaires). We will develop and circulate a short questionnaire aimed at the revelation of the value of novations in a given culture. The number of the individuals questioned will be rather representative, so that the results could be valid and referable.
The suggested research algorithm will be on the focus of the three subaspects that would be as follows:
1. overview of the literature sources on the issue of innovations as a cultural value in general, and in a number of particular cultures;
2. mini-research on the attitude of the Russians to innovations (cross-section of professionals, business people, etc.);
3. mini-research on the attitude of Jordanians (or, possibly, other available nationalities ) to innovations (cross-section of students, professionals, etc.).
Supervisor - Dr. A.N. Kuznetsov, Professor
1. Innovatsionnoe razvitie – osnova modernizatsii ekonomiki Rossii (Innovative development – the basis of modernization of Russian economy) National report, M: IMEMO RAS, HSE, 2008.
2. Lebedeva, N., Grigoryan, L. Implicit theories of innovativeness: Cross-cultural analysis. - International Laboratory for Socio-Cultural Research, National Research University 'Higher School of Economics', Moscow, Russia. 2013.
3. Kaasa, Anneli, Vadi, Maaja. How does Culture Contribute to Innovation? Evidence from European Countries. The University of Tartu Faculty of Economics and Business Administration Working Paper No. 63-2008.