Identifying the Gaps between Employees' Needs and Employer's Expectation
Sustaining a strong relationship between managers and employees is fundamental to the success of an organization. It can be argued that if a strong relationship is in place employees will be more constructive, more effective, will disagree less and will be more loyal.
The focus of this study will be the technology sector in Asia as this region is considered to be the key future driver of the global economy . Research shows that employees in Asia now are more downbeat about their jobs than the global average. According to the human resource solutions firm TINYpulse, "only 28 percent of employees in Asia Pacific reported feeling happy at work" . A possible reason for this situation is the gap between employees’ needs and employers’ expectations.
Therefore, the aim of this research paper is to identify the gap between employees’ needs and employers’ expectations regarding internal communication.
To achieve this, content analysis is applied to examine employee reviews of three of the top ten companies in South Korea (Samsung, Kia, Huyndai) and establish successful and less successful patterns of internal communication. These patterns are then considered in relation to the corporate values and policies on internal communication adopted by the companies. The findings reveal the extent to which the employees’ views on the effectiveness of internal communications correlates with the policies of the employers