A Cross-Cultural Research in the Attitude to Quality Assurance and Quality Management
Quality is not merely an economic, but also a moral concept. The concept of quality management that has replaced the traditional concept of ‘product control’, examines each stage in the process of production, not only the result . The adoption of a quality management system is a strategic decision for an organization that can help to improve its overall performance, and provide a sound basis for sustainable development initiatives. Universal and multiple use of a set of solutions for a specific area allows to regulate the work and to achieve the best result. There is a standardization procedure  to ensure that this approach has become the property of enterprises in different countries.
The International Organization for Standardization (ISO) is a worldwide federation of national standards bodies. It monitors and controls – through ISO technical committees – the development of international and national standards. But standards do not normally reflect national attitudes to quality assurance and quality management, though the latter may be dramatic for business development, production and repair services.
The aim of this paper is to analyze the attitude of certain cultures (Russian and Japanese) to quality assurance and quality management according to the cultural dimensions  using qualitative and quantitative methods such as paper surveys, questionnaires and face-to-face interviews.
Objectives of research would be as follows:
1. to review publications on quality assurance, quality management and standardization as concepts and in a number of particular cultures;
2. to conduct a small-scale research on the attitude of the Russians to quality assurance;
3. to conduct a small-scale research on the attitude of the Japanese to quality assurance.
Among the anticipated results there will be developed recommendations on the consideration of the quality assurance attitude for business sustainability in the two communities, i.e. Russian and Japanese.
1. Feigenbaum, A.V. (1991). Total Quality Control. McGraw-Hill USA.
2. International standard ISO 9001:2015
3. Hofstede, G., Hofstede, G.J., Minkov, M. (2010). Cultures and Organizations: Software of the Mind. McGraw-Hill USA.