Network Society and its Role in Crisis Communication in Russia
The history of networks is as long as humanity itself and starts with the first tribes when various forms of communication were justified by the biological necessity of mating, in order to avoid extinction. The world evolved and so did communication reasons and tools.
Today, with the advent of new modern technologies, it becomes difficult not to notice how the personal, organizational and social life of people is influenced by the world of digital communication. While the Internet is spreading across the globe, more people are becoming part of this online society. According to Jan van Dijk, modern society is evolving into the Network Society, in which people are connected to each other and have access to any information and communication with each other constantly .
Despite the fact that researchers have not yet come to a common opinion about the features of the Network Society and their views are sometimes opposite to each other, there is something which all researchers are unanimous about: the Network Society is not in the future – we are in it already. But, as some of them claim, the main issue is to identify how specific societies in specific situations can fulfill their goals, using the new abilities created by the technological revolution that transforms our communication capabilities .
This research is aimed at studying how the concept of Network Society affects crisis communication in Russia. Analytical research to be carried out will allow to identify distinctive features of crisis communication with regard to technological revolution and the role of the audience. As a result, we will have an idea how crisis communication in Russia reflects and takes into consideration the concept of the Network Society.
- van Dijk, J. (2006). The Network Society; 2nd edition. SAGE Publication.
- Castells, M.l and Cardoso, G. (2005). The Network Society: From Knowledge to Policy. Washington, DC: Johns Hopkins Center for Transatlantic Relations.