Attracting International Students as a Challenge to Global Universities
The continued growth in the number of international students joining global universities for higher education has had a significant positive economic impact in Western countries. Statistics shows that international students contributed $35.8 billion to the U.S. economy in 2015-2016 financial year, according to the U.S. Department of Commerce .
The aim of my research is to shade more light on the challenges both global and emerging universities undergo when struggling to attract more international students. I have narrowed down my research to three technological universities: Singapore University of Science and Technology, National University of Science and Technology “MISIS” and Technical University of Mombasa (TUM). I was also interested to analyze the best practices from 3 top Universities in the world so that other universities can emulate.
In my research, I have used literature review, content analysis and telephone interviews. I have also studied Times Higher Education website  to get the latest information on university global rankings.
My findings were as follows: According to Times Higher Education University Ranking 2016, University of Oxford from the United Kingdom was rated number 1, California Institute of Technology was number 2, and Stanford University from the United States of America was ranked number 3.
After critical content analysis, literature review and telephone interviews, the main challenge at Singapore University of Science and Technology was stiff competition from well-established universities from the US, Western Europe and Australia.
At NUST “MISIS”, the main challenges were:
-Bachelor’s and PhD programs are taught in the Russian language.
-There are bad stereotypes associated with Russia.
-The weather is extremely cold.
At TUM, the main challenge is accommodation. With a population of 17,500 students, TUM has two dormitories that can accommodate 3,000 students only.
Different universities have different challenges in attracting international students.
- US Department of Commerce. Retrieved from: https://www.commerce.gov/.
- Times Higher Education. Retrieved from: https//www.timeshighereducation.com/